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  1. Personalisierung ist heute nicht mehr aus dem E-Commerce wegzudenken. Warum sie wichtig ist und was alles damit möglich wird, soll hier beleuchtet werden.
  2. E-Commerce-Händler in Europa erleben derzeit einen Boom – für den Einzelhandel in Deutschland prognostizieren die Analysten des Centre for Retail Research ein Umsatzwachstum von 23 % für 2015. Angesichts wachsender Konkurrenz bemühen sich Einzelhändler intensiv, sich von der Konkurrenz abzuheben. Nur die schnellsten werden im E-Commerce-Dschungel überleben.
  3. Omni-Channel Commerce ist kein Selbstzweck, insbesondere nicht im B2B-Geschäft. B2B-Unternehmen kennen ihre Kunden zumeist sehr lange, genau und persönlich. Marketingstrategien sind hier folglich langfristiger angelegt, die Beschaffungs- und Informationsangebote gestalten sich differenzierter als für Endverbraucher.
  4. Eine der zentralen Fragestellungen im Marketing lautet: Wie gewinne ich die Aufmerksamkeit potenzieller Kunden und bleibe langfristig in deren Erinnerung? Speziell unter den Gesichtspunkten der allgemeinen Reizüberflutung, der zunehmenden Individualisierung der Konsumenten und des Überangebots an Produkten muss diese Frage fortwährend beantwortet werden; genau an diesem Punkt setzt der Limbic-Ansatz an.
  5. Facebook Business Manager – es soll das Facebook Marketing für Unternehmen und Agenturen einfacher, schneller und sicherer machen. Wie setztz man das Tool erfolgreich ein? Ein Erfahrungsbericht.
  6. Google AdWords ist ein viel genutzter Kanal, um online Werbung zu schalten. Eine Möglichkeit, das Budget optimal auszugeben, besteht in der Festlegung genauer Ausrichtungseinstellungen – so funktioniert's.
  7. Die rein technische Optimierung reicht längst nicht mehr aus, um im SEO Erfolge erzielen zu können. SEO muss sich weiterentwickeln und den Nutzer und seine Interessen noch stärker in den Vordergrund rücken.
  8. Die rein technische Optimierung reicht längst nicht mehr aus, um im SEO Erfolge erzielen zu können. SEO muss sich weiterentwickeln und den Nutzer und seine Interessen noch stärker in den Vordergrund rücken.
  9. Das Schweizer Innovationsportal www.kmuinnovation.com veroeffentlicht jeden Monat die besten Schufafreien Online-Kredite seiner Kunden....
  10. Kreditsuchende stellen sich oft die Frage, warum Bon-Kredit guenstigere Kredite anbieten kann als die Bank. Weiter: Und warum schufafreie Kredite...

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